Rachel Nicole Smith • Art Director
Rachel Nicole Smith • Art Director
NOTICE: Not a real campaign.
WWF’s members are essential to the organization for funding and support, so their engagement is crucial. How can WWF modernize their membership and enable their existing supporter base to become more active?
Conservation for Conversation.
WWF will engage its members by fighting a new candidate for extinction: your social life. In today’s world, face-to-face interaction isn’t the norm as it once was. With Cards for Conservation, active members receive special edition Cards Against Humanity packs for monthly participation.
Let us help you help your social life. Who doesn’t love a dirty game?
Current members will receive an email along with a special edition magazine in the mail.
There is also a webpage takeover for other visitors to the WWF site.
If you don't know what these do, go here. If you do, enjoy.
The Cards for Conservation page explains the monthly cause and the different options to get the card pack. From each option, WWF can track the user's browser and be notified when money is donated, letter sent, or item bought.
The Cards Against Humanity website has a section in the expansion pack page that directs users to join WWF.