social media
BMW Motorrad USA
Together with the BMW global account in Germany, I and my team work to provide a fun, engaging, and informative social media presence for BMW Motorrad. Their brand is very different from your average motorcycle vibe.
They’re riders, not bikers.
They’re inclusive, not rebellious
And they’re cooler than you without having to say so.
SPIRITED YOUTUBE SERIES
We worked with the BMW GS Trophy USA Team to deliver a series of episodes that puts riders in the shoes of some of the greatest adventure riders in the industry
Art Direction and event coverage for sturgis
social media Activation
Custom-painted helmets at the BMW Motorrad booth