Rachel Nicole Smith • Creative Director
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BMW Motorrad USA

 

social media

BMW Motorrad USA

Together with the BMW global account in Germany, I and my team work to provide a fun, engaging, and informative social media presence for BMW Motorrad. Their brand is very different from your average motorcycle vibe.
They’re riders, not bikers.
They’re inclusive, not rebellious
And they’re cooler than you without having to say so.

BMW Motorrad USA Instagram

 
 
 
 

SPIRITED YOUTUBE SERIES

We worked with the BMW GS Trophy USA Team to deliver a series of episodes that puts riders in the shoes of some of the greatest adventure riders in the industry

Art Direction and event coverage for sturgis

 

social media Activation

Custom-painted helmets at the BMW Motorrad booth

 
 

Art Direction, social activations and posts for Motorrad days americas