Rachel Nicole Smith • Art Director

About

Rachel Who?

 
 
Disclaimers:I have a dog named Gypsy and cats named Galileo and Xerxes. They're all girls, although Galileo didn't know this until 7 months old. (S)he's still confused.I'm a creative by day, professional bellydancer by night.If it was socially accep…

Disclaimers:

I have a dog named Gypsy and cats named Galileo and Xerxes. They're all girls, although Galileo didn't know this until 7 months old. (S)he's still confused.

I'm a creative by day, professional bellydancer by night.

If it was socially acceptable, I would live off beer and cheese.

I want to be Tinker Bell when I grow up.
But also fit in that green dress off just beer and cheese.

I have three of the most ordinary names on the planet. However, ordinary x 3 = extraordinary.

Growing up I thought that advertising was something to be avoided on tv.
But since I joined the pay-for-your-own-cable-club in college I began to appreciate everything it offered.
And I learned that advertising isn’t just two and a half minutes of cliffhanger mood killer.  It’s actually kind of genius. 

But really, can’t they wait until after Jerry Springer announces who’s the daddy?

There’s something beautifully simple about a concept that just fits.  That turns a brand into a story. That makes everyone wonder “why didn’t I think of that?”

Because apparently having all three boring names is a rarity in itself.  And rare-named people are the most creative people. I read that on the internet.

Thanks, mom and dad.


Although I'm from the same place as Mike, my ads tend to be a LITTLE better.

Go vols.